The Ok-pop powerhouse group’s dynamic new single had 82.four million views within the first 24 hours of launch on YouTube, and was the No. 1 trending video on the platform. The view depend handily topped the earlier record-holders: BTS’ “Boy With Luv” featuring Halsey, which amassed 74.6 million views within the preliminary one-day interval in April 2019, per YouTube.
The “How You Like That” video that includes Blackpink’s Jisoo, Jennie, Rosé and Lisa, is also pacing to be the quickest video in YouTube historical past to hit 100 million views (it had 94 million within the first 30 hours).
Variety senior music editor Jem Aswad tagged “How You Like That” as one of the best singles of the week, praising it as “another summer burner.” The 3-minute observe, crafted for the group’s international fanbase, combines lyrics in each Korean and English.
“The latest from these K-pop titans is actually a sleight of hand,” Aswad wrote. “It starts off pop, but on the chorus, the beat changes up and suddenly it’s all swagger, with some hot rapping and a grinding beat — and a much more aggro attitude than we might have come to expect.”
Blackpink reclaims the 24-hour views title on YouTube from BTS after beforehand setting that high-water mark in April 2019 with “Kill This Love” (56.7 million views in its first 24 hours) and topped Ariana Grande’s “thank u, next.”
As a measure of in a single day reputation, the variety of YouTube views within the first 24 hours of launch has develop into a key information level for bragging rights and promotion. Note that the official view depend for Blackpink’s “How You Like That” as tabulated by YouTube could also be completely different. Last September, YouTube changed its methodology for YouTube Music Charts to not depend paid promoting views in 24-hour tallies — an effort to greatest mirror genuine fan engagement. As reported beforehand, Blackpink’s “Kill This Love” had been promoted via YouTube ads.
Blackpink is managed by South Korea’s YG Entertainment, which can also be the leisure firm behind Ok-pop boy band Big Bang and different artists. Among different appearances, the massively well-liked South Korean lady group have been featured artists at the 2019 Coachella music fest.
Watch Blackpink’s “How You Like That”: