The opening body of Harry Harry Kinds Unveils Styles’ newest video for “Watermelon Sugar” declares: “This video is devoted to touching,” which ought to give a good suggestion of the place the clip is headed.
Filmed on a Malibu seashore by Bradley & Pablo in January, Kinds holds courtroom oceanside as a bevy of barely clad beauties slink round him within the sand. Frolicking within the candy juices of some in-season fruit, Kinds sings: “Tastes like strawberries on a summer season evenin’ / And it sounds identical to a music / I need extra berries and that summer season feelin’ / It’s so fantastic and heat.”
Visually, the video, which premiered as we speak (Might 18) at 12 p.m. EST, has hints of Elton John’s traditional 1983 video for “I’m Nonetheless Standing,” which was shot within the French Riviera and options the kind of physique transferring whiplash exhibited in “Watermelon Sugar.” The blue-tinted sun shades additionally appear a pure nod to the famously bespectacled Sir Elton.
The second half of the clip is a grainy gasoline of a superb time that finds the Harry harem dancing atop a Pacific Ocean overlook after which working into the water.
The British singer and songwriter first debuted the music on “Saturday Night time Stay” in November 2019. “Watermelon Sugar” is the fourth single from Kinds’ second full-length album, “The Tremendous Line,” which has bought 1.2 million models since its launch in December, in response to Alpha Knowledge. “Adore You,” additionally from the album, hit No. 1 on the High 40 and Sizzling AC radio codecs. “Watermelon Sugar” was licensed platinum by the RIAA earlier this month.
Kinds is signed to Columbia Data and managed by Full Cease.