Just whenever you thought that prolonged quarantining may imply you’d have an opportunity to get utterly caught up on the Internet, Twenty One Pilots have come alongside to remind you that that aim stays ever so barely out of grasp, with a spontaneously regenerating new music video that bears the promise of being infinite.
“Level of Concern (Never Ending Video)” begins the music anew each three minutes and 40 seconds, however there’s a continuing stream of new imagery submitted by followers of the duo, interspersed amongst occasional photographs from Twenty One Pilots’ unique “Level of Concern” music video.
The music itself, with its lockdown theme (“Won’t you be my little quarantine?”), has been No. 1 on the choice radio chart within the six weeks since its launch, amassing what their label says is 150 million international streams previous to the brand new mega-video’s launch.
The group has a submission web page for fan footage of wherever from 3-30 seconds up at https://loc.twentyonepilots.com/.
By early afternoon after the midnight video launch, followers have been saying that tens of 1000’s of fan video contributions had already flashed throughout the reside YouTube stream,.
Prior to the video being unveiled early Tuesday morning, followers needed to bounce by means of much more hurdles to search out that web page and be among the many first to add their video footage to the positioning. Amid their digestible radio hits, Twenty One Pilots have additionally been all about mythos and Easter eggs to maintain the devoted engaged, and this marketing campaign was no exception. Before devotees have been even tipped off concerning the video, the duo arrange a touchdown web page for an alternate actuality sport (ARD) at https://usb.twentyonepilots.com/, which led to a sequence of puzzles and clues to be unlocked that lastly resulted find the add hyperlink.
Director Jason Zada developed the sport with Twenty One Pilots, in addition to the video. Altogether, 20 clues have been wanted to finish the sport, hidden in all places from the closed captions of the unique “Level of Concern” video to a “glitched” picture file that exposed a directive when it was opened in a textual content enhancing program.
The group is making probably the most of “Level of Concern,” its first new music for the reason that “Trench” album two years in the past. Besides the official clip and the brand new regenerating fan-footage video, Twenty One Pilots additionally launched a “live from outside” alternate model and filmed yet one more for “The Tonight Show.”